Bounce rate shows how many visitors leave a website after viewing one page. A high bounce rate often means the page did not meet expectations. Slow loading pages, confusing design, or weak content can cause this. To reduce it, make pages load faster and keep content clear. Use simple headlines and guide visitors to other pages. Matching ads to page content also helps. Watching bounce rate trends shows if changes work over time. What simple steps should websites focus on first for better user experience?