In digital marketing, netiquette just means not being annoying or shady online. First off, be honest—don't use clickbait or trick people into buying stuff. No one likes being misled. Also, respect people's privacy—ask before grabbing their info and don't spam them with emails or ads. Seriously, constant pop-ups and junk mail are a fast way to lose trust. On social media, be cool and respectful—reply to comments nicely and don't freak out over criticism. Basically, just treat people how you'd want to be treated online. If brands play it fair and keep things real, people are way more likely to trust them and stick around. Simple as that.