Sign into anything and you'll have to swat away 8 pop-ups before you can make the 3-second settings change you came for. And after you've made that change? More pop-ups, asking if I want your damn credit-card-required 3-day trial. And if I take it? To explain the new features, I get, you guessed it, 2389 MORE POP-UPS!
We need to do something about it. Pop-ups were invented for advertisers, not to interrupt users (who are often already paying). Now the tool I'm paying for forces me to click through 14 step product tours so that some product manager can brag about "increased activation"—never mind that I disengaged a minute after completing that forced product tours.
Ok, let me be constructive... here's why I think this is happening:
First, pop-ups work in the short term. They generate engagement which someone can brag about in their next 1:1 with their manager. They erode user trust, but that rarely comes up.
We need to do something about it. Pop-ups were invented for advertisers, not to interrupt users (who are often already paying). Now the tool I'm paying for forces me to click through 14 step product tours so that some product manager can brag about "increased activation"—never mind that I disengaged a minute after completing that forced product tours.
Ok, let me be constructive... here's why I think this is happening:
First, pop-ups work in the short term. They generate engagement which someone can brag about in their next 1:1 with their manager. They erode user trust, but that rarely comes up.