- DOLLAR$
- $7,391.39
I'm still pretty new to display ads and learning as I go. One thing I've been curious about is how color affects banner performance.
I tried running A/B tests with different colors for buttons and backgrounds. Some colors seemed to get more clicks and engagement than others. I also tested combinations to see if contrast played a role. The results surprised me at times, showing that what looks good doesn't always perform well.
I'm still figuring out which colors work best across different audiences. What color have consistently outperformed in your A/B testing for banners?
I tried running A/B tests with different colors for buttons and backgrounds. Some colors seemed to get more clicks and engagement than others. I also tested combinations to see if contrast played a role. The results surprised me at times, showing that what looks good doesn't always perform well.
I'm still figuring out which colors work best across different audiences. What color have consistently outperformed in your A/B testing for banners?
