Ask What causes businesses to give up on marketing too early?

[Meridian]

Many businesses expect quick results because they see other brands succeeding and assume it happened overnight. When sales do not increase within days, panic sets in and the whole plan gets dropped. Limited budgets also push people to expect fast returns just to feel like the money spent was worth it. Sometimes there is simply no clear plan for how long to wait before checking real progress. What do you think is the biggest reason businesses give up too soon on their marketing efforts?