Ask What attribution model does BMF.io affiliate program use?

[Fedthebest]

BMF.io's affiliate program uses a pretty straightforward system. You get your own promo code, and when someone uses it at checkout, you get the commission. So it's basically whoever's code gets used, wins , kind of like direct credit. I didn't see anything fancy like first-click or last-click attribution mentioned anywhere. But for now, it seems they just track by promo code. What do you make of this statement?

 

[Dean101]

That basically means whoever's link or code gets used right before the purchase is the one who gets the commission. No splitting credit across multiple people who may have influenced the buyer earlier in the journey. So if someone sees your content, leaves, comes back later through another link, or gets influenced by multiple creators, only the final tracked click usually "wins." It's simple, clean, and easy for payouts, which is why a lot of affiliate programs do it this way.

 

[genevie]

The statement is reasonable, but the last part is a bit of an assumption.

A simpler way to put it is: BMF.io's affiliate program appears to use promo codes to track referrals. When a customer uses your promo code at checkout, the sale is credited to you, and you earn a commission. Based on the available information, tracking seems to rely on the promo code rather than first click or last click attribution.
This version avoids claiming something that has not been officially confirmed.