Ask What are the top 3 mistakes you’ve seen brands make when scaling display ad campaigns?

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I'm still learning how to scale display ad campaigns and have noticed it's easy to make mistakes when trying to grow quickly. The process feels like juggling many balls at once.

I've seen brands rush to increase budgets without testing enough. Some focus too much on creative and ignore where the ads show up. Others try to target everyone instead of narrowing down audiences. I tried avoiding these pitfalls by pacing growth and monitoring results closely.

I'm curious about common errors in this area. What are the top 3 mistakes you've seen brands make when scaling display ad campaigns?
 

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