Ask What are the most important metrics to track when you first launch a new website for SEO?

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In the early days, you want to check whether Google is even finding your pages, which you can do through Google Search Console. After that, look at how many pages are getting indexed and whether any of them are starting to appear in search results. Organic clicks and impressions matter more than social traffic at this stage. You also want to track which keywords are bringing people in so you can create more content around those topics. What do you think is the one metric most new website owners ignore that they really should not?
 
Most beginners obsess over clicks, but the real metric they miss is search impressions in Google Search Console. It shows whether your pages are even starting to appear in search results. Before traffic shows up, impressions reveal if Google is testing and trusting your content—basically the first sign your SEO is moving in the right direction.
 
I think the most important metrics for a new website are organic traffic, keyword rankings, and search impressions. These numbers show whether search engines are finding your pages and whether your visibility is improving. A brand-new site may not get much traffic at first, so even small increases in impressions and rankings can be a positive sign that SEO efforts are moving in the right direction.
 

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