Ask What are the key UX principles to follow in membership site design?

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I'm in the process of designing a membership site and feel overwhelmed by all the options. I want to make sure it's user-friendly, but I don't know which UX principles to focus on. Should I prioritize navigation or visual design? How important is mobile responsiveness? I've seen sites that are easy to use, but I'm not sure what makes them effective. I really want my members to have a great experience.

What are the key UX principles to follow in membership site design?
 

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