Ask How to design an engaging welcome page in membership site?

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I'm creating a membership site and need a compelling welcome page. I want to make a great first impression. I'm using a clear headline and a brief introduction. I've seen sites with engaging visuals and testimonials. I'm considering adding a video to explain benefits. I'm also focusing on easy navigation to help new members get started. I want to ensure that visitors feel welcome and motivated to explore further. How do you design an engaging welcome page in a membership site?