Ask What are the cons of using cold email outreach to find freelancing clients?

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I'm thinking about using cold emails to find freelance clients. But I don't know if it's a good idea. I've heard some people say it works, while others say it's a waste of time.

I don't want to come across as spammy or annoy potential clients. I also don't know how to avoid my emails ending up in the spam folder.

Another thing I worry about is getting no replies. What if I send out a bunch of emails and no one responds? That would feel discouraging.

Before I try cold email outreach, I want to know the risks. What are the biggest cons of using cold emails to get freelance clients?
 

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