Ask What are the best ways to use user-generated content in native ad creatives?

[SuperAffiliateX]

I've been experimenting with user-generated content in native ad creatives lately. At first, I used simple customer quotes paired with product images. Those ads got decent attention and felt more authentic.

Then I tried short video clips from users sharing their experiences. The engagement went up, though the results varied depending on the platform.

I also tested combining reviews with storytelling elements to make the ads more relatable. Some versions worked better than others, especially when the content felt natural and not overly polished.

What are the best ways to use user-generated content in native ad creatives?

 

[Meridian]

Honestly, the best UGC native ads don't look like ads at all. Skip the studio production. Instead, grab real phone footage of actual customers unboxing, using, or even struggling with your product. The messy authenticity is what stops the scroll. Repurpose your top reviews and TikTok rants directly into the creative. Show the good, the bad, and the ugly. When people see real reactions, they trust it more than any polished pitch. Keep it short, keep it real, and let your biggest fans do the selling for you. It's cheap, fast, and actually works.