Ask What are the best ways to use user-generated content in native ad creatives?

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I've been experimenting with user-generated content in native ad creatives lately. At first, I used simple customer quotes paired with product images. Those ads got decent attention and felt more authentic.

Then I tried short video clips from users sharing their experiences. The engagement went up, though the results varied depending on the platform.

I also tested combining reviews with storytelling elements to make the ads more relatable. Some versions worked better than others, especially when the content felt natural and not overly polished.

What are the best ways to use user-generated content in native ad creatives?
 

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