Ask What are some of the worst niches for gaining PPV traffic?

[Brajet]

One of the worst niches for PPV (pay-per-view) ads is high-end B2B software or enterprise services. These products typically have long sales cycles, require in-depth demos, and target very specific decision-makers within companies. PPV traffic, on the other hand, is broad, low-intent, and interruption-based, making it poorly suited for such a focused and informed audience. You're essentially paying for impressions from users who have little to no interest or authority to make high-level purchasing decisions. The mismatch between the traffic quality and the niche's requirements leads to extremely low ROI. In this case, more targeted, intent-based channels like LinkedIn ads or search engine marketing would yield far better results, making PPV a poor choice for enterprise-level or complex B2B niches.

 

[Anthony Joshua]

Some niches just do terribly with PPV because the audience isn't paying attention or the content is too niche. For example, very technical B2B software, academic services, or industrial equipment rarely work because the people seeing the ads aren't ready to click or convert. Even if the traffic is cheap, it won't matter if no one takes action.

 

[Felix😎]

Niches that require a lot of trust, like financial services or health products, are tough for PPV traffic. People in these markets are usually skeptical of ads that pop up unexpectedly. Luxury goods can also perform poorly because PPV traffic is often budget-conscious or less targeted. Another bad niche would be B2B services, as businesses typically need more personalized and direct marketing, not broad, untargeted traffic from PPV. It's all about matching the niche with the right traffic type.