Ask What are some minor optimizations that resulted in getting more PPV traffic?

[Brajet]

We all talk about big wins from new creatives, fresh funnels, or major strategy shifts, but sometimes it's the tiniest changes that quietly move the needle.

I'm curious: what's one adjustment you've made that seemed minor at the time, but ended up delivering a noticeable lift in performance? Could be anything, a bid cap tweak, location exclusions, audience layering, timing settings, or even how you structure campaigns.

No niche is off-limits. Whether you're in eCom, lead gen, SaaS, or B2B, drop your underrated optimisations below.

 

[Anthony Joshua]

One small change that gave a solid lift was adjusting the dayparting on our PPV campaigns. We noticed traffic was cheap late at night but converting poorly. By pausing bids between 12 a.m. and 6 a.m., our spend became more efficient, and overall conversions went up by 12% without increasing the budget. It felt minor, but timing can really shape how well your traffic performs.

 

[Felix😎]

I think exit intent pop-ups can be helpful when used the right way. They're great for grabbing attention before someone leaves your site, especially if you're offering something valuable like a discount or free content. But honestly, some pop-ups feel too pushy or annoying, and they can drive people away. It's all about balance—make it simple, useful, and not too intrusive, and they'll work much better.