Should you ever apologize for your prices?

[Btaliat]

As a professional freelancer, you don't need to feel apologetic to whatever price that you charge. If a client cannot afford to pay your price, it means such a client may not be your targeted audience. You can try working on your marketing to get the best of your clients or you refer such a client to beginners or those that charge within that range politely. You don't need to be insultive about it. What do you think about this?