Ask Should you create content based on what your audience wants or what is currently working on the platform?

[Meridian]

Content that matches audience interests often keeps followers engaged because it gives them a reason to stay connected. At the same time, paying attention to content styles that are performing well on a platform can help reach more people. The challenge is finding a balance between the two. Following trends without serving the audience can create weak results over time. Do you think audience needs should come before platform trends when planning content?