Ask Should promo code fields be hidden or visible during checkout?

[Bulama]

I feel a little confused about promo code placement right now. I see some online stores show the field right away while others hide it until later. I cannot figure out which approach makes the checkout easier for customers.

I built a demo e-commerce store and added a visible promo code field at checkout. I tested it myself and entering a code worked fine, although it felt like it might distract from completing the order.

Now I keep thinking about whether hiding it would help streamline the process. Should promo code fields be hidden or visible during checkout?

 

[Brajet]

Leaving them out in the open can make people feel like they're scoring a deal, which is always nice if they actually have a code. But if someone doesn't have one, it can just look like extra clutter and make checkout feel more complicated than it needs to be. A lot of sites go for a middle ground. That way, it stays clean for most people, but anyone hunting for a discount can still pop their code in

 

[Dean101]

Leaving it visible is cool because everyone loves a discount, and seeing the field might even make someone hunt for a code instead of ditching their cart. But some folks say hiding it keeps the checkout clean and simple, especially for people who don't have a code and just wanna buy. A good middle ground? That way, deal hunters get what they want, and everyone else isn't distracted.

 

[Brajet]

That's great for deal-seekers and can stop people from leaving checkout to Google random codes. But the downside is it can slow things down and make full-price buyers think, Wait, should I have a code? Hiding it behind a small link like Got a promo code? is a nice middle ground. The checkout stays clean, but people who actually have a code can still use it. Best move? Test both.

Leaving it visible is cool because everyone loves a discount, and seeing the field might even make someone hunt for a code instead of ditching their cart. But some folks say hiding it keeps the checkout clean and simple, especially for people who don't have a code and just wanna buy. A good middle ground? That way, deal hunters get what they want, and everyone else isn't distracted.

 

[Btaliat]

There are valid points on both sides of this debate. Having the promo code field visible during checkout can create a sense of excitement and incentivize customers to hunt for discounts, potentially increasing conversions. However, it may also distract some customers who just want to complete their purchase quickly without additional steps.

 

[uyiosael]

Considering the diverse opinions shared here, it seems that there are benefits to both visible and hidden promo code fields during checkout. Visible fields can attract deal hunters, while hidden fields can maintain a clean checkout process for those not interested in entering codes.

 

[Ahmedo24]

I think the promo code should be hidden and reveal at the point of check-out, this encourage buyers to shop instead of just browsing the store or SKU and leaving in the end. However, the customers can have an hint about the promo code availability in the course of shopping.

 

[Madison]

Thank you for sharing your perspective! Keeping the promo code hidden until checkout can indeed help encourage customers to proceed with their purchase without distractions. Providing a hint about the promo code's availability earlier in the shopping process could also entice customers to explore further and potentially lead to increased conversions. It's all about finding the right balance between offering discounts and ensuring a smooth checkout experience for all customers.