Ask Should membership sites offer free trials?

[SuperAffiliateX]

I'm setting up a membership site and wondering if offering a free trial is a good idea. I see some sites do it, but I don't know if it helps or hurts in the long run. Will people just use the free trial and leave? Or does it help attract more paying members? I don't want to lose money, but I also want people to see the value of my site before they commit.

Should membership sites offer free trials?

 

[Edward22]

Free trials make sense because people want to see what they are paying for before committing. Nobody just hands over money without checking if something is worth it. If your content is genuinely good, a free trial will not hurt you. It will actually convince more people to stay.

 

[Edward22]

The problem with free trials is that some people will just sign up, grab what they want, and leave before the payment kicks in. That is a real concern. So maybe a short three or seven day trial works better than giving a full month away for free.