Ask Should I target solution based keywords or problem based keywords first?

[Newman]

Many people new to affiliate marketing ask this because both keyword types sound similar but they are not the same. Problem based keywords are searches where someone is looking for help, like how to fix a slow laptop or how to lose belly fat. Solution based keywords are searches like best laptop cleaner or best fat burning tea. Starting with problem keywords is easier because you can teach first, then recommend a product as the solution. This builds trust. Which one seems easier to start with for beginners?

 

[Brajet]

That's what people actually type when they're confused or annoyed, like "why is my skin breaking out" instead of jumping straight to "best acne serum." If you show up there, you grab them early and they start trusting you. Plus, those keywords are usually easier to rank for. Then later, bring in solution-based keywords. That's where people are ready to fix the problem or buy something, so it converts better. Think of it like this: problems pull people in, solutions close the deal.

 

[Anthony Joshua]

Normally, starting with problem-based keywords is usually better. People often search when they have a problem and want answers. If your content shows up for their problem, you can guide them to your solution naturally. It builds trust and makes your offer more relevant.