Ask Should I target educational keywords or transactional keywords first?

[Newman]

Educational keywords teach something, while transactional keywords are used when someone wants to buy. Both are important in affiliate marketing, but many new sites start with educational keywords because they are easier to rank for and help build trust. When people learn from a site and find the content helpful, they are more likely to trust product recommendations later. After that, transactional content can be added to make sales. Is it better to mix both keyword types in one site?

 

[Brajet]

They're way easier to rank for and help you get people onto your site without trying to sell them something right away. Most people are just looking for answers anyway, so it's a chill way to build trust and show you know your stuff. Once you've got some traffic and people actually recognize your content, then you can go after transactional keywords. Those are tougher but bring in people who are ready to buy.

 

[Anthony Joshua]

It's better you start with educational keywords first. These help attract people who are just learning about a topic and looking for answers. Once they trust your content and understand the value, they are more likely to click on affiliate links or buy later.