Paying for influencer shoutouts can work, but only if the influencer has real followers who trust their opinions. An influencer is someone who has many followers and can convince people to try a product. Before paying, it is important to check if their followers like, comment, and interact with their posts. If people do not interact, the shoutout may not bring results. It is also better if the influencer talks about products related to your business. Do you think influencer marketing still works well today?