Ask Should I include a P.S. in every email?

[Newman]

A P.S. can be useful because many people naturally glance at the end of an email, and this small line can repeat an offer or highlight something important. It works well when it feels like a friendly last thought rather than a sales push. But when every email ends with a P.S., it may start to feel predictable and lose its effect. It is usually better when used only in emails that need an extra reminder or quick note. A thoughtful P.S. can help guide attention, but a forced one might weaken the message. Do you think people still notice a P.S. when they see it in nearly every message?

 

[Daniel084]

Readers who have been on your list for a while will notice if your P.S. always says the same kind of thing. It starts to feel copy-pasted. Switching up how and when you use it keeps your emails from feeling like they came out of a content machine.

 

[Dominic87]

Some writers use the P.S. to add personality or a small joke, and that can work nicely in the right context. It does not always have to repeat an offer. Sometimes a lighter closing line makes the email feel more human, which is actually a good thing for building reader trust.

 

[Edward22]

Not every email needs a P.S. Some messages are short and clear enough on their own. Adding one just because it is "best practice" makes emails feel manufactured. Save it for when you genuinely have a second point that did not fit naturally into the main body of the email.

 

[Brendan]

The problem with using it in every email is that it stops being special. Readers learn your patterns quickly. Once they figure out that your P.S. always repeats the offer, they just skip it. Keeping it rare makes people actually stop and read what you wrote there.

 

[Newman]

Just like someone said above, there are sometimes that PS always make some audience to leave the email. They may decide to skip when you continue using PS. It pisses some people off. Not that it is not good, but you have to make use of it in a way that it won't be too often.

 

[Anthony Joshua]

You don't need to include a P.S. in every email. It can be useful sometimes, especially when you want to remind readers about an offer or highlight something important. But if you use it all the time, people may stop paying attention to it.