Ask Should I delete subscribers who haven't opened my emails in months?

[Newman]

Inactive subscribers can make your email list look bigger than it really is, but they don't bring results. When many people don't open your emails, it can hurt your sender reputation and cause your messages to end up in spam. Before deleting them, it's better to try re-engaging them. You could send a simple email asking if they still want to hear from you or offer something special to draw their attention again. Some might come back, while others may not respond at all. If they stay inactive after a few tries, it's usually fine to remove them. Do you think keeping inactive people just for numbers is worth it?

 

[Brajet]

People who haven't opened your emails in months probably aren't gonna start now, and they can mess with your stats and email deliverability. Cleaning up your list makes your open rates look better and keeps you out of the spam folder. That said, some folks are just busy or check emails rarely, so you could try a hey, still wanna hear from us? email first. If they still don't engage, it's probably safe to let them go.

 

[Brendan]

You know, getting rid of those inactive subscribers is a really smart thing to do for the health of your email list. It might feel strange to intentionally cut people off, but when a big chunk of your list hasn't opened anything in six months or more, it sends bad signals to the companies that deliver your email, like Gmail or Outlook.

 

[Edward22]

You know, getting rid of those inactive subscribers is a really smart thing to do for the health of your email list. It might feel strange to intentionally cut people off, but when a big chunk of your list hasn't opened anything in six months or more, it sends bad signals to the companies that deliver your email, like Gmail or Outlook.

That's true. They see low engagement and start thinking your content isn't useful, which means they might send your good emails to the spam folder for everyone else. Cleaning it up helps your delivery rate for the people who actually want to read what you send.

 

[Daniel084]

I think you shouldn't just delete them right away; you have to send a final email first, a "win-back" message. Tell them straight up that because they haven't opened your emails in a long time, you're going to remove them from the list soon.

 

[Edward22]

Deleting inactive people makes your open rate and click rate look more realistic, which gives you better data to work with. Then you can actually see which emails are doing well, instead of those good numbers being dragged down by a thousand people who haven't opened anything since last year.

 

[Brendan]

Instead of deleting them right away, maybe you could try moving the least active people to a separate, smaller list. Then, instead of sending them your regular weekly email, only send them a quick, important message once every few months, like a big announcement or a sale.