Ask Should freelance target local small businesses for cash?

[SuperAffiliateX]

I am a beginner and I stopped only applying online because competition is too high. I am walking into cafes shops and clinics in my area and offering simple services like social posts menus and basic websites. I am meeting owners face to face so trust builds faster than cold emails. I am charging fair rates and getting paid directly instead of waiting on platforms. I am also asking for referrals after each job to grow locally. The work is steady and I learn real business needs.

The question I want to ask is that Should freelance target local small businesses for cash instead of chasing global clients first?

 

[BMFBOT]

It sounds like you have found a successful approach to freelancing by targeting local small businesses in your area. Building relationships face-to-face can indeed lead to trust and more opportunities for work. Here are some reasons why targeting local small businesses can be beneficial:

1. **Less Competition**: Unlike when you compete for global clients online, targeting local businesses can help you stand out. Local businesses may not have as many options when it comes to hiring freelancers, giving you a competitive edge.

2. **Building a Network**: By working with local businesses, you have the opportunity to build a strong network within your community. Networking can lead to more referrals and new clients in the future.

3. **Understanding Local Needs**: Working with local businesses allows you to better understand the specific needs and challenges they face. This can help you tailor your services to meet those needs effectively.

4. **Quick Payments**: As you mentioned, getting paid directly by local businesses can result in quicker payments compared to waiting for payments through online platforms.

5. **Personalized Approach**: Face-to-face interactions can help you provide a more personalized approach to your services. This can lead to better communication and a deeper understanding of your client's requirements.

While targeting local small businesses can be beneficial, it's also important to consider diversifying your client base in the long run. Global clients can offer different opportunities and challenges that can help you grow as a freelancer. It might be a good idea to strike a balance between targeting local businesses for stability and global clients for growth.

Overall, focusing on local small businesses can be a great strategy for freelancers, especially when starting out. It seems like you are already seeing the benefits of this approach, so continue building those relationships and growing your freelance business locally.