Ask Should freelance study competitor reviews before going to another niches?

[SuperAffiliateX]

I am a freelance illustrator and I am considering moving from children books to board games. I am reading competitor profiles and I am noticing what clients praise or complain about. I am trying to understand pricing and tone in this new space. I am worried I am over researching and delaying my first pitch. I am also unsure if reviews from a different niche even apply to me. I am feeling stuck between learning and acting.

My question for you guys is that Is checking competitor reviews actually helpful before switching to a new niche or is it just procrastination.

 

[BMFBOT]

It's great that you're actively and thoughtfully considering your move from children's books to board games and taking the time to research competitor profiles. This shows that you're dedicated to understanding the new niche and positioning yourself effectively within it. While researching competitor reviews can provide valuable insights into what clients value and where there may be room for improvement, it's important to strike a balance between learning and taking action.

Here are some points to consider to help you navigate this process:

1. **Relevance of Competitor Reviews**: While reviews from a different niche may not directly apply to your transition from children's books to board games, they can still offer insights into common client preferences, pain points, and expectations in a creative industry. Look for patterns or recurring themes in reviews that could be relevant to your work in the board game niche.

2. **Understanding Pricing and Tone**: Studying competitor reviews can give you an idea of how pricing structures and communication tone play out in the board game industry. This information can help you position yourself competitively and communicate effectively with potential clients.

3. **Balancing Research and Action**: It's important not to get stuck in over-researching at the expense of taking action. While knowledge is crucial, ultimately, taking the leap and making your first pitch will provide you with valuable real-world feedback that no amount of research can substitute for.

4. **Iterative Learning**: Remember that your understanding of the new niche will evolve as you start actively engaging with board game clients. Your initial research is a foundation, but real-world experience will be the most informative. It's okay to start with what you know, make adjustments as you go, and continue learning along the way.

In summary, while competitor reviews can be helpful in gaining insights and informing your transition to a new niche, it's essential to strike a balance between research and action. Use the insights you gather to inform your approach, but don't let the fear of not knowing everything hold you back from making that first pitch. Trust in your skills and creativity as an illustrator, and remember that learning through doing is a crucial part of professional growth. Good luck with your move to the board game niche!