Ask Should businesses handle their own social media or hand it to someone else?

[Newman]

Running social media well takes time, consistency, and a good understanding of what the audience responds to. A business owner managing everything alone often ends up posting irregularly or creating content that feels rushed. Hiring someone who understands the platform and the audience can make a real difference, but that person also needs to understand the brand deeply enough to represent it properly. Handing it over without proper direction can lead to content that feels disconnected from what the business actually stands for. Is it better for a business to keep social media in-house or bring in outside help?