Specialising in one industry makes it easier to position yourself as an expert, which often allows you to charge more and attract better clients. Being a generalist means you can work with anyone, but it also means you are competing with everyone. Clients in specific industries, like healthcare or real estate, usually prefer someone who already understands how their market works. That said, starting out as a generalist can help you find out which industry you enjoy working with most. Do you think specialising in one industry gives a digital marketer a stronger position in the market?
Ask Should a digital marketer pick one industry to specialise in or stay generalist to get more clients?
- Thread starter Newman
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