Ask Should a business with multiple product lines run separate accounts or keep everything under one brand?

[Meridian]

This really depends on how different the products are. If your product lines serve completely different types of customers, separate accounts might make more sense because you can speak directly to each group. But if the products share the same audience, one brand account is cleaner and easier to manage. Splitting accounts also splits your attention and budget. Keeping one strong brand presence is usually better unless the audiences truly do not overlap. What approach do you think works best for a growing business?