Ask My e-commerce bounce rate is something 1.33%, is it good?

[Rachael]

A bounce rate of 1.33% for e-commerce is uncommon. Most e-commerce websites see bounce rates between 20% and 45%. A very low rate might indicate tracking issues. Multiple hits on a single page can lower the rate artificially. Misconfigured analytics tools may cause inaccurate data. Bot traffic might also affect the results. You should review your analytics setup for errors. Test your tracking code to ensure proper functionality. Compare your bounce rate with other metrics like session duration. High engagement metrics with a low bounce rate could signal success. Accurate data helps you assess and improve your performance.

 

[Anthony Joshua]

I would say a 1.33% bounce rate is extremely low and generally very good. From my experience, most e-commerce sites have bounce rates anywhere from 30% to 60%, so something that low usually means visitors are highly engaged. Things that might help keep it low include clear navigation, fast-loading pages, and relevant product recommendations. Just make sure your analytics tracking is set up correctly so it's not underreporting.