Ask Is there a real connection between how fast a page loads and how many visitors actually complete a purchase?

[Meridian]

Page speed and purchase rates are more connected than most people realise. When a page takes too long to load, most visitors leave before they even see the product. Research has shown that even a one-second delay can reduce the number of people who complete a purchase by a noticeable amount. Slow pages also make a business look unreliable, and that feeling alone is enough to make someone close the tab. Do you think businesses are paying enough attention to how speed affects their sales?