Ask Is RPM for push ads more demographic or niche-dependent?

[Brajet]

RPM (Revenue Per Mille) for push ads is influenced by both demographics and niche, but it is generally more niche-dependent. In affiliate marketing, certain niches—such as finance, health, tech, and dating—naturally command higher payouts due to their high-value conversions. As a result, push ads promoting offers in these niches tend to generate higher RPMs regardless of audience demographics. While demographics like age, gender, and location do affect engagement and conversion rates, the niche primarily determines the payout per action. For example, a finance offer targeting Tier 3 countries may still yield a higher RPM than a low-paying gaming offer in Tier 1 regions. Therefore, while demographics shape campaign performance, the niche ultimately has a stronger impact on the RPM of push ad campaigns.

 

[Felix😎]

RPM for push ads is more niche-dependent because niches like finance, insurance, or crypto typically pay higher due to the value of the leads they generate. Advertisers in these niches are willing to spend more, which directly impacts RPM. However, demographics still play a role, if your campaign targets high-paying geos or age groups with higher conversion potential, your RPM can increase. That said, the niche sets the baseline for potential earnings, while demographics help fine-tune the results.

 

[Anthony Joshua]

It really depends on both. RPM can change a lot based on the niche because some offers naturally pay more than others. But demographics also matter since users from different countries, ages, or devices might click or convert differently. Combining the right niche with the right audience usually gives the highest RPM. You can't just rely on one factor; you need to test both to see what brings the best revenue.

 

[Dean101]

The niche is what really decides how much advertisers are willing to pay. Stuff like finance, insurance, crypto, or even gambling usually gets way higher RPM because the payouts from those users can be big. Demographics still matter a bit though. But overall, niche is the main driver. You can have "perfect" demographics, but if the niche is low-paying, RPM will still be meh