Ask Is organic reach on Facebook basically dead for business pages or are people still making it work?

[Meridian]

Organic reach on Facebook has dropped a lot over the years. Business pages today reach a much smaller percentage of their followers compared to what was possible five or six years ago. Facebook has leaned more into paid advertising, which pushes free reach down. That said, some pages still manage to get good results by posting content people want to share, especially videos and posts that start real conversations. Is there still a future for organic content on Facebook or is paid the only real option now?