Keyword difficulty score shows how hard it may be to rank for a keyword, but it should not be the only thing to check. Some tools give this score based on how strong other websites are. For a new affiliate site, going for lower difficulty keywords can be a smart move. Still, it is also important to look at the search results yourself and see if smaller sites are ranking. Sometimes a keyword looks hard, but the results are not very strong. That is why checking both data and real results is helpful. How much attention do you give to difficulty scores?