Ask Is it true that you can get good ad results without testing many different versions of the same ad first?

[Meridian]

Sometimes a single ad performs well from the start, especially when the targeting is very accurate and the offer is strong. But relying on one version without testing is a risk because you never know what could have worked better. Testing different headlines, images, or calls to action helps you understand what your audience responds to. Without testing, you might be leaving better results on the table without knowing it. Most experienced marketers test not because one version always fails, but because a better version might exist. Do you think skipping ad testing is ever justified when the budget is very small?