Ask Is it true that small brands grow faster when they post often?

[Brajet]

It seems like small brands that post often manage to grow their audience faster than the ones that only post once in a while. Staying visible online might remind people that the brand still exists and still has something new to offer. But posting a lot without a clear plan could also make the content feel repeated and less interesting to follow. Do you think posting often really helps a small brand grow faster, or does quality matter more?