Ask Is it true that consistency matters more than volume when posting on social media?

[Meridian]

Posting often does not always mean people will notice a brand. Many accounts post daily and still get little attention because the content does not connect with the audience. On the other hand, accounts that post fewer times but keep a steady schedule and share useful content tend to build trust faster. People start to expect and look forward to seeing new posts from them. Does posting less often but staying consistent really work better than posting many times without a plan?