Ask Is it true that businesses today spend more on ads but get fewer real customers than a few years ago?

[Brajet]

Many business owners are saying this exact thing lately. Ad costs on platforms like Facebook and Google keep going up every year, but the number of people who actually buy after seeing those ads seems to be dropping. Part of the reason is that people see so many ads daily that they now scroll past most of them without even noticing. Also, more businesses are competing for the same customers, which pushes prices higher. Do you think ads still bring in real customers the way they used to before?