Ask Is it ever too late in your career to switch focus areas in digital marketing?

[Newman]

Digital marketing has so many areas that switching is common and accepted. Someone who spent years in social media can move into SEO or content strategy without starting over completely because many of the skills carry over. Understanding audiences, content, and data does not disappear when you change your focus. What changes is the specific platform or channel you are working with. The real question is how willing you are to go through a learning curve again. What do you think is the biggest barrier for experienced marketers who want to switch focus areas?