Ask Is it common for people to skip long forms before they buy?

It is very common for people to skip long forms before buying anything online, because most buyers want a fast and simple process, not one that asks for too much information upfront. When a form has many fields or feels like too much work, many shoppers just leave the page and go look for something easier elsewhere. Keeping forms short and asking only for what is needed can help more people complete their purchase. How short should a checkout form really be?
 

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