It seems pretty common for an ad to slowly lose its power after it has been running for a long stretch of time. People start to see the same message so often that they simply stop paying attention to it, even if the offer itself has not changed at all. Refreshing the images or changing the words once in a while might help bring back some of that attention. Do you think ads really get weaker the longer they run?
Ask Is it common for ads to stop working after they run for too long?
- Thread starter Newman
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