Ask Is it common for people to forget a brand after seeing just one ad?

Brajet

Emerald
DOLLAR$
$2,684.36
One ad is rarely enough for a brand to stay in someone's mind. People see so many ads every day that a single message slips away fast. This is why marketers repeat the same ad across different places, so the brand slowly becomes familiar. A person may not remember the exact ad, but seeing it again builds recognition over time. Without repeat exposure, most brands simply disappear in the noise. Does repeating an ad work better than showing it once?
 

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