Likes, shares, and follower counts feel good to see, but they do not always show whether a business is actually making more money or gaining real customers. A post can get lots of attention and still not lead to any real results for the business. Many marketers get caught up chasing these numbers because they are easy to track and show quick progress. What metrics do you think actually matter more than likes and shares?
Ask Is it common for marketers to focus too much on vanity metrics like likes and shares?
- Thread starter Newman
- Start date
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