Ask Is it common for email marketing to outperform social media for direct sales?

[Meridian]

Email marketing often gets less attention than social media, but many businesses still see stronger direct sales from it. This is because people who join an email list have already shown interest in the business, unlike a random social media follower who might just be scrolling. Emails also land directly in someone's inbox instead of competing with countless other posts on a busy feed. Do you think email marketing still brings in more direct sales than social media does today?