Meridian
Gold
- DOLLAR$
- $17,782.54
This happens quite often, especially when competition for clients is high and agencies want to stand out. Some agencies exaggerate expected results just to convince a business to sign a contract, even when those numbers are unrealistic. This creates problems later when the actual results do not match what was promised at the start. Clients then lose trust, and the working relationship suffers even if the actual work delivered was decent. Honesty about expectations usually leads to longer lasting client relationships. Why do you think some agencies still choose to exaggerate their promises?
