Digital marketing works differently depending on the country because internet access, platform popularity, and buying habits are not the same everywhere. In countries where most people use smartphones but not desktops, mobile-first marketing is much more important. In some regions, Facebook is the biggest platform, while in others, local apps are more popular. Also, how much people trust online advertising varies by culture. A campaign that works perfectly in the United States might not perform the same way in Southeast Asia or West Africa. Do you think global businesses should always adapt their strategy for each region?