Ask Is cold emailing still an effective way to get freelancing clients as a beginner?

[Brendan]

Cold emailing means reaching out to potential clients you have never spoken to before, introducing yourself, and offering your services. Some people say it is outdated and that nobody reads unsolicited emails anymore. But many freelancers still use it and get real results, especially when the email is short, personal, and clearly explains how the sender can help the business. It takes patience because the rejection rate is high, but even a few responses can lead to steady work. Have you tried cold emailing to get clients, and did it work for you?