Ask If BMF.io pays commissions per last-click, how does it handle attribution when a user clicks two different affiliate links?

[Dean101]

When a user clicks two different affiliate links, the system overwrites the earlier click with the later one, so only the final touchpoint gets credit. This is usually tracked through cookies or session IDs that store the latest referrer. Logs still record both clicks, but the attribution engine resolves them into a single credited partner. Think of it like a last tap wins rule in a checkout flow. Analyzing these patterns helps BMF.io see assist interactions even if they don't earn commission, and refine partner value measurement over time.

 

[Mandela]

The part about tracking both clicks is interesting because it shows there is more data behind the scenes than people realize. Even if only one affiliate gets paid, the platform can still see the full journey that led to the conversion. That information can help them understand how users move through the site before taking action.

 

[genevie]

Yes, what you've described is how many affiliate programs work. If someone clicks Affiliate A's link and later clicks Affiliate B's link before buying, the system may give credit to Affiliate B because they were the last affiliate the customer interacted with before the purchase. This is commonly called a "last click attribution" model. So, in simple terms, your explanation is correct for a typical last click affiliate system.