Originality should be the major watchword of an organisation that wants to stand out. This is the reason why it is better for coaches to train their clients the best way to be original. They need to let them know that they don't need to be following the trend, rather they should be original and known for one thing.
Though other may argue that it is better to be following trends at least to meet up with the current demands.
Though other may argue that it is better to be following trends at least to meet up with the current demands.