Metrics can show what worked in the past, which makes them useful for planning what to post next. If a certain type of content keeps getting good numbers, it makes sense to create more of it. But focusing only on metrics might cause a business to keep repeating the same style of content and lose room for fresh ideas. Metrics should guide decisions, not control them completely. How much weight do you think metrics should carry when planning future content?
Ask How much should social media metrics influence future content?
- Thread starter Dominic87
- Start date
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